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In the 1,066-square-meter showroom of Aurora international supply chain management company in Zhongshan's Guzhen Town, hundreds of exquisite lighting fixtures create a dazzling display.

According to Aurora's general manager Liu Gang, the company has partnered with over 20 lighting manufacturers in Zhongshan to stock inventory overseas. Through a new foreign trade mode of "supply chain prepositioning", Aurora leverages professional cross-border distribution platforms and mature first-mile warehousing/logistics systems to streamline traditional foreign trade pathways, reduce circulation costs, and enhance distribution efficiency.

Aurora, not merely a manufacturer nor a conventional trading firm, is specialized in the strong integration of upstream supply chains within industrial clusters. It started operation in 2023, and achieved an annual revenue of over 30 million yuan in 2024.

Joining hands with over 20 factories in Guzhen, Henglan and Xiaolan towns, the company has established an overseas in-stock warehouse of over 500 Stock Keeping Units (SKUs).

Under the partnership, Aurora first screens product categories, identifies specialized factories for collaboration, then jointly selects items that meet market demands in the US, and ultimately drive terminal sales by onboarding professional sellers across multiple e-commerce platforms.

Liu Gang said Aurora will continue to expand its partner factory network and diversify product categories. Efforts will also be made to accelerate market expansion into new regions such as Canada and Europe to seek more partners and clients.